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Joao Ricardo Viera da Silva

Event in which you compete: Bull Riding and Team Roping

Hometown: Brazil

Number of years riding: 10 Years

Year Ariat Started Sponsoring You: 2013

Career accomplishments to date: 

  • • Rookie of the Year 2012 at PBR Brazil – record of 36 out of 45.
  • • Rookie of the Year at PBR 2013


How you got started in your event: Started at PBR Brazil in June of 2012

Favorite Ariat product (by name): Boots

Tell us about your first bull ride: : First bull I rode I stayed 8 seconds and scored 86 points

Proudest Career moment: When I won my first car in 2008 at a riding an event

You ride because: Passion / Necessity / Profession. I love what I do

If you weren’t a professional rider, you would be a: would take care of Animals

Favorite mentor or idol growing up: Fabricio Alves and Adriano Moraes

Favorite place to travel on tour: all the events I won in the past!

Name one fun fact that people don’t know about you: When I arrived in the US for the first time. I didn’t speak a word of English and my cell phone was not working so I couldn’t leave the airport, because I didn’t know where to go. So I heard someone speaking in Portuguese and I had to run and ask for help. It was embarrassing but it worked.

Favorite way to unwind outside of bull riding: play soccer, run, go to the gym

Good luck charm: don’t have it