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Ariat Wins Big at BETA International

Mar 4, 2015

Union City, Calif.- March 5, 2015 -Ariat International, the leader in innovative Western and English footwear, apparel and accessories has earned two innovation awards at the prestigious BETA International equestrian show in Birmingham, UK.

Ariat’s Performance Country Collection won best Country Fashion and Footwear while the Monaco Stretch was highly commended for Rider Footwear and Chaps.

“Ariat was competing against strong products in each category and is honored to receive these two awards from such an incredible organization,” says Alexander Hagen, managing director of Ariat Europe.

The Monaco Stretch is a culmination of superior innovation and craftsmanship in a truly elegant boot for the world's finest riders. French baby calf leather with a stretch leather panel creates a glove-like fit. The oiled inner leg panel provides a secure grip in the saddle. The square toe, contoured ankle, and high Spanish cut topline create a commanding profile. ATS® technology adds comfort and stability. Available now worldwide.

The English Country Collection features classic styling with a GORE-TEX® construction and beautiful waterproof leathers making this collection ideal for outdoor living in any weather. The new ATS Pro technology adds comfort and stability, whilst Ariat’s U-Turn® Entry System allows boots to be pulled on and off easily - no matter the shape of the foot. Available at retail and online Fall 2015 worldwide.