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Jun 25, 2018

Union City, Calif.—June 26, 2018 – Ariat, the leader in innovative Western, English and Work footwear and apparel, today announced an expanded partnership with the World Series of Team Roping (WSTR). Ariat has enjoyed a long association with WSTR and has been its official footwear and apparel partner since 2014.  Beginning August 2018, Ariat will become the Title Sponsor and the events will be named the “Ariat World Series of Team Roping.” An additional component of this partnership is an exclusive offering of branded Ariat apparel for members, athletes and fans.


Ariat was the first company to bring athletic shoe technology to equestrian sports and is the leading equestrian brand in the world. The company operates across the U.S., Europe, Australia, Mexico and Japan. Ariat also sponsors top athletes from a variety of equestrian disciplines, including 23-time World Champion Trevor Brazile, 17-time WPRA All-Around Champion Jackie Hobbs-Crawford, 9-time NFR qualifier Charly Crawford and 2-time World Champion Chad Masters.


“Ariat is proud to support an organization that enables men and women to be competitive and continue to pursue their passion for roping,” said Susan Alcala, vice president, partnership marketing at Ariat. “We have so much respect for Denny Gentry and his team at WSTR, and we are proud to be able to do even more for the roping community as we increase our support.”


“The Ariat brand is not only well-known, but well respected within the industry,” said Denny Gentry, President, WSTR. "Ariat has been a long-time partner of WSTR and this expansion expresses their enthusiasm for the tremendous growth of our sport. It is a sign of things to come. Every team roper in the country should smile seeing a great company like this step up to support their passion. It will undoubtedly translate to more opportunities for individual ropers."


About Ariat
Ariat is the leading manufacturer of innovative performance equestrian footwear and apparel. Featuring  patented technologies designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit


About The World Series of Team Roping

The World Series of Team Roping, founded in 2006, produces the richest team roping event in the World. Each year WSTR produces over 140 qualification events, with the WSTR Finale located in Las Vegas, NV.  The World Series of Team Roping Finals is the richest and most prestigious showcase for the sport. The WSTR Finals in 2017 paid out $12.5 Million Cash and prizes. During the 2017 season WSTR paid contestants $34 million in cash purses. Team roping boasts the largest economical component of the recreational horse world producing $65 Million in cash purses each year. These purses surpass all other horse events combined excluding horse racing. The 2017 Finale was the second richest equestrian event in the world. To learn more visit


Contact: Erica Hess