Our Story

Ariat Two24 is a collection of luxurious footwear, inspired by equestrian tradition. Ariat is named after Secretariat, the world’s most loved thoroughbred race horse. Secretariat won the 1973 Belmont Stakes in a record-breaking 2 minutes and 24 seconds, a record that still stands today. Our Two24 collection of handcrafted, exquisitely detailed boots and shoes reflect Ariat’s equestrian heritage and commitment to hand-crafted artisanship.

Our Company

Ariat International was founded in 1993 by former Stanford MBA classmates, Beth Cross and Pam Parker, with the visionary goal of integrating athletic shoe performance technology into riding boots. Our focus on infusing innovative technology into footwear and apparel has made Ariat the world’s leading equestrian performance brand, proudly worn by top equestrian athletes as well as the millions of people who live, ranch and ride outdoors. In 2018, Ariat co-founder and CEO, Beth Cross was named the EY Entrepreneur of the Year (Consumer category) for Northern California. The award celebrates the team’s success in successfully scaling a world-class, thriving business while also instilling an amazing company culture.