Ariat is named after Secretariat, the world’s most loved thoroughbred race horse. Secretariat won the 1973 Belmont Stakes in a record-breaking 2 minutes and 24 seconds, a record that still stands today. Our Two24 collection of handcrafted, exquisitely detailed boots and shoes reflect Ariat’s equestrian heritage and commitment to hand-crafted artisanship.
Quality of Two24 is evident in every exquisite detail. The premium leathers, the luxury linings, and the Ariat signature triple crown stitch are all a testament to the pride and dedication of the craftsmen who make them.
Putting your BEST-DRESSED foot forward is not about materialism, it’s a way to represent your TRUEST SELF and build your own personal STYLE instead of following what’s en vogue, as it’s a path to CONFIDENCE. QUALITY is the only way to go, because throw-away fashion is a big waste in more ways than one. INNOVATION does has its place in the world of LUXURY, to drive creativity and advance all we make and do in interesting and creative ways. RESPECT for each other and the world, whoever you are and wherever you live, is the secret to a RICH LIFE.
Ariat International was founded in 1993 by former Stanford MBA classmates, Beth Cross and Pam Parker, with the visionary goal of integrating athletic shoe performance technology into riding boots. Our focus on infusing innovative technology into footwear and apparel has made Ariat the world’s leading equestrian performance brand, proudly worn by top equestrian athletes as well as the millions of people who live, ranch and ride outdoors. In 2018, Ariat co-founder and CEO, Beth Cross was named the EY Entrepreneur of the Year (Consumer category) for Northern California. The award celebrates the team’s success in successfully scaling a world-class, thriving business while also instilling an amazing company culture. LEARN MORE ABOUT ARIAT>